How to Create a Simple Marketing Plan for 2019

Katherine-McGraw-Patterson_How to Create a Simple Marketing Plan for 2019

Take a deep breath.  I’m going to say something now that might freak you out a bit. You need a marketing plan. If you know me, you know I preach the holy trifecta of AWARENESS, PURPOSE, and INTENT in running your business.  You must be AWARE of what you are doing in order to align your activities and actions with PURPOSE and INTENT to achieve that end goal. Like this: When you’re aware of your … Read more

7 Reasons You Don’t Need a Marketing Plan

Katherine-McGraw-Patterson_7 Reasons You Don't Need a Marketing Plan

If you’re like many of my clients who hate planning and just want to go, go, GO in their business, this message is for you! While a recent CoSchedule study showed that marketers who document strategy are an astounding 538% more likely to report success than those who don’t; and that marketers who set goals are 429% more likely to report success than those who don’t (and, 81% of those successful, goal-setting marketers achieve them), I get why you wouldn’t want … Read more

Taming Your To Do List (or…How Do You Eat an Elephant?)

Katherine McGraw Patterson Time Management

There’s an elephant in the room. If you’re like me, it’s sitting just to your right as you read this. It’s big, it’s cumbersome, and it likes to stick its long trunk into everything you do all day long. It’s your TO DO list. I recently wrote an article about how I organize and prioritize my to do list to keep me on track and make sure the most important stuff (read: revenue generating) gets … Read more

10 Written Statements Every Woman Business Owner Needs to Succeed

Katherine-McGraw-Patterson_10StatementsWomenOwnersNeed_B

I started my business kinda sorta by accident (read the story here), meaning I didn’t plan to start a business when I did.  And, because I didn’t PLAN to become a woman business owner, it took me a very long time to treat it seriously. How do you know you’re not taking your business seriously? Do you find yourself continually giving away your products or services because you “just love what you do”? Do you … Read more

The Accidental Entrepreneur (or, How I Learned to Take My Business Seriously)

I was reminiscing today about that time that I started my own business. You know, that day way back in 1999 (the LAST MILLENNIUM, as my daughter would say) when I quite my corporate job and became an entrepreneur.  Huge decision, right?  Big day.  Momentous, even. Except, it didn’t feel momentous.  It didn’t really feel like anything.  Because at the moment I submitted my resignation and became a small business owner, I DIDN’T EVEN REALIZE … Read more

My One Word for 2017 – Flourish

This year, instead of a list of resolutions, I’ve decided to focus on “my one word”.  To do that, I’m replacing a long list of new year’s to-do’s with one, simple word that I can focus on all year long. The word sums up how I want to feel and how I want to live. The idea is that by keeping that one word in mind all year, I will align my actions and decisions in a … Read more

6 Steps to Taming Your Big, Hairy-Assed Business Goals

Ah, December.  The most wonderful time of the year!  It the time of year when my energy starts to ramp up, my creative juices start to flow, and I get all warm and tingly inside. What’s that?  Am I excited for the holidays, you ask?  NO!  I’m excited because December is when I start to set my business goals and intentions for the new year.  Every year about this time, I find myself ramping up … Read more

4 Secrets to Building a Vision Board That Works

This week I’m all aflutter because I’m hosting my first Vision Board Party on Friday.  *squee!*  I’ve got 12 amazing, dynamic women business owners coming to commit their dreams and goals for 2017 to paper.  And I am. So. Excited! I love, love, love vision boarding.  Probably because I’m a creative soul and a visual learner, so the act of collaging something beautiful I can look at all year is deeply satisfying.  But also because … Read more

Is Networking Harder for Women? 5 Ways to Overcome Your Fears and Gain Confidence

katherine mcgraw patterson networking for women

Networking for women can be scary.  There, I said it.  The thought walking into a room full of strangers, the associated burden of being bubbly and witty, and the pressure to succeed can make even the most confident of us weak in the knees with nerves.  Fear of embarrassment, fear of strangers – everything that networking is can leave us feeling fragile and timid, and turning what could have been (maybe, possibly) an enjoyable opportunity … Read more

8 Duran Duran Songs That Will Inspire Entrepreneurs

Um, peeps? It’s Duran Duran Appreciation Day. Full disclosure, I was a huge Duran Duran fan. In fact, the band’s “Rio” tour was my first ever grown up concert without parents. This was waaaaay before cell phones (or pagers for that matter) so I remember my dad drove my friend and I to the venue, then napped in the truck while we rocked out to Simon, Nick, and the boys. Little did I know at that … Read more