3 Things You MUST Have to Build a Solid Business

Katherine-McGraw-Patterson_3-things-You-Must-Have-for-a-solid-business

Recently, I spoke to a group of entrepreneurs and small business owners about business basics.  I started off my talk by saying there are three things you DON’T need to have a successful business: A fancy website A beautiful logo A perfect service/product/program And, there were audible gasps from the audience. I work with so many new businesses who sink a ton of money and time into having a professionally designed website and logo created.  … Read more

7 Steps to Turn Your Vision into Action

Katherine-McGraw-Patterson_7 Steps to Turn Your Vision to Action

I’ve spent the last month steeped in visioning.  Visioning for me.  Visioning for my clients.  Dreaming and scheming and creating bold, exciting visions for what we want to be, have, and achieve in our businesses. Now what? While vision boards and vision exercises help us unconsciously align our activities to achieve our goals, success also takes purposeful and seven (plus) things you can do to move vision from the realm of imagination to reality: Identify … Read more

Plant Your Flag

Katherine-McGraw-Patterson_Plant Your Flag

You had a vision for yourself when you started your business.  Can you remember what it was? I only ask because I work with clients all the time who have become so subsumed the everyday tasks of running their business, that they’ve lost sight of why they started in the first place. They’re feeling overwhelmed, fragmented, and unsure of their next steps.  If you’ve every heard me talk about vision, you’ll know I compare it … Read more

Imagine Your Way to Success

Katherine-McGraw-Patterson_Imagine Your Way to Success

I recently held my annual vision board party, one of my most favorite events of the year.  Vision boards hold real power, I always tell my guests, because they give us a picture of what we could be and what we could achieve, and help us to align our actions in order to become or achieve that state of being. Listen, I am a linear, logical thinker.  I like to joke that there are many … Read more

Get Out the Map: How Vision, Mission, and Brand Work Together to Guide Your Business to Success

When I start working with a new client, I ask them three things: Do you have written vision and mission statements? What about a written brand statement?  Why these three things? Because my client and I are about to embark on a journey together and, these three things are going to save us a lot of gas. Yes, I said “gas.” Because the analogy I like to use to define vision, mission, and brand is a … Read more