Out of Alignment

Y’all, I’m out of alignment. Not chiropractically.  Energetically. I can tell because my to-do list has gotten out of control (like two pages, single spaced), I have a constant sense that I’m forgetting something, and I’m withdrawing from activities and people. What got me here?  Why am I so out of whack? When I’m balanced, my achiever and maximizer are what help me drive my business forward.  My achiever is what gives me the energy … Read more

Attract More Customers: Using Buyer Behavior to Drive Your Marketing

Katherine-McGraw-Patterson_attract more clients using buyer behaviors to drive your marketing

I saw a t-shirt recently that said “I’m going to Target.  See you in $150!” and I could totally relate. What is it that makes us walk into stores like Target and Costco and drop the Benjamins with abandon? People buy…stuff…for a variety of reasons.  There are rational reasons and emotional reasons.  In fact, psychologists have defined a whole host of drivers that cause us to pull out our wallets. Marketers and advertisers have honed … Read more

What if your ideal client isn’t so ideal AFTER the sale?

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As business owners, we spend a lot of time thinking about how to target our ideal clients, what messages to use to get them to buy, and how to close the deal. But what happens after the sale? Sometimes, we’re so focused on making the sale, we don’t stop to think about whether we want to work with an individual after they’ve purchased our products and services. Case in point: I was recently working with … Read more

The Hourly Cost of Networking

If you know me, odds are you’ve heard me say “every minute we take away from our business is an investment, so spend it wisely.” As I’ve been speaking with groups about my book, “Lunching with Lions: Strategies for the Networking-Averse” there’s one part of my presentation that creates an interesting deer-in-the-headlights look from audience members.  It’s the part of my talk where I ask them how much their time is worth. See, when we … Read more

Lunching with Lions: Strategies for the Networking-Averse BOOK LAUNCH & SIGNING   Wednesday, March 20 7:00 – 9:00 p.m. The Community Room Westminster City Park Recreation Center 10455 Sheridan Boulevard Westminster, CO 80020 BOOK SIGNING AND LIGHT REFRESHMENTS WILL FOLLOW THE PRESENTATION Join us for a special evening with Katherine McGraw Patterson (“KP”), Brand and Business Strategist, Speaker, and Founder of WEBO Network to celebrate the publication of her debut book.  In “Lunching with Lions: … Read more

What’s Your Networking Personality?

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This week, I presented my talk “Lunching with Lions: How to Survive and Thrive at Networking” (based on my new book) to one of my favorite women’s groups.  Before I took the stage, everyone was asked what their greatest networking challenge happened to be. Out of nearly 100 responses, two things stuck out as common conundrums: Dislike/discomfort of small talk and the desire to connect more deeply from the get-go; and The question of what … Read more

How to Nurture Your Network

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Have you ever heard of Dunbar’s Number? It’s the number of people with whom we (as humans) can maintain “stable social relationships”. Relationships in which we know who each person is and how they relate to every other person. That number is 150. How many LinkedIn contacts do you have? Facebook friends? Names on your oh-so-important email list? I’m going to bet it’s way beyond Dunbar’s 150. As business owners, we are challenged to maintain … Read more

Cashing in on Brand Equity

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The following is from a blog I wrote in 2008: “Today on NPR, I was listening to an interview with tourism analyst Ralf Garrison of the Denver-based Advisory Group, Inc.  He was discussing the downturn in the Ski Industry this year.  Now, I’m not a skier, but he said something that immediately caught my attention.  “Some resorts are characteristically better known than others.  They have more BRAND EQUITY.  They have more loyalty in the marketplace, … Read more

How to Create a Simple Marketing Plan for 2019

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Take a deep breath.  I’m going to say something now that might freak you out a bit. You need a marketing plan. If you know me, you know I preach the holy trifecta of AWARENESS, PURPOSE, and INTENT in running your business.  You must be AWARE of what you are doing in order to align your activities and actions with PURPOSE and INTENT to achieve that end goal. Like this: When you’re aware of your … Read more

7 Reasons You Don’t Need a Marketing Plan

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If you’re like many of my clients who hate planning and just want to go, go, GO in their business, this message is for you! While a recent CoSchedule study showed that marketers who document strategy are an astounding 538% more likely to report success than those who don’t; and that marketers who set goals are 429% more likely to report success than those who don’t (and, 81% of those successful, goal-setting marketers achieve them), I get why you wouldn’t want … Read more