The Parable of the Popsicle: Promise and Expectations in Branding

Katherine McGraw Patterson Business Strategist

We are in the dog days of summer here, folks.  It’s HOT. Which is why, when I was strolling down the frosty frozen aisles of my local Tar-Jhay, I thought to myself “You know what, self?  We need some popsicles!” I grabbed one of my favorite flavors – Pineapple.  Yum! After putting the groceries away at home, I wanted one of those cool treats, so I reached into the freezer for a yummy, sweet Pineapple … Read more