The Hourly Cost of Networking

If you know me, odds are you’ve heard me say “every minute we take away from our business is an investment, so spend it wisely.” As I’ve been speaking with groups about my book, “Lunching with Lions: Strategies for the Networking-Averse” there’s one part of my presentation that creates an interesting deer-in-the-headlights look from audience members.  It’s the part of my talk where I ask them how much their time is worth. See, when we … Read more

Lunching with Lions: Strategies for the Networking-Averse BOOK LAUNCH & SIGNING   Wednesday, March 20 7:00 – 9:00 p.m. The Community Room Westminster City Park Recreation Center 10455 Sheridan Boulevard Westminster, CO 80020 BOOK SIGNING AND LIGHT REFRESHMENTS WILL FOLLOW THE PRESENTATION Join us for a special evening with Katherine McGraw Patterson (“KP”), Brand and Business Strategist, Speaker, and Founder of WEBO Network to celebrate the publication of her debut book.  In “Lunching with Lions: … Read more

10 Written Statements Every Woman Business Owner Needs to Succeed

Katherine-McGraw-Patterson_10StatementsWomenOwnersNeed_B

I started my business kinda sorta by accident (read the story here), meaning I didn’t plan to start a business when I did.  And, because I didn’t PLAN to become a woman business owner, it took me a very long time to treat it seriously. How do you know you’re not taking your business seriously? Do you find yourself continually giving away your products or services because you “just love what you do”? Do you … Read more

Get Out the Map: How Vision, Mission, and Brand Work Together to Guide Your Business to Success

When I start working with a new client, I ask them three things: Do you have written vision and mission statements? What about a written brand statement?  Why these three things? Because my client and I are about to embark on a journey together and, these three things are going to save us a lot of gas. Yes, I said “gas.” Because the analogy I like to use to define vision, mission, and brand is a … Read more

The Only 3 Lists You Need to Tackle Overwhelm

Recently, a newbie woman entrepreneur asked me, “When does starting your own business stop feeling like a sprint and start feeling like a marathon?”  After I stopped laughing, I told her that, after 18 years as an entrepreneur, I’d let her know when I got there. When we start out in business, we are buoyed by exhilaration and drive.  Everything is new and exciting, we’re learning what we’re made of and we’re making something for … Read more

6 Steps to Taming Your Big, Hairy-Assed Business Goals

Ah, December.  The most wonderful time of the year!  It the time of year when my energy starts to ramp up, my creative juices start to flow, and I get all warm and tingly inside. What’s that?  Am I excited for the holidays, you ask?  NO!  I’m excited because December is when I start to set my business goals and intentions for the new year.  Every year about this time, I find myself ramping up … Read more

4 Secrets to Building a Vision Board That Works

This week I’m all aflutter because I’m hosting my first Vision Board Party on Friday.  *squee!*  I’ve got 12 amazing, dynamic women business owners coming to commit their dreams and goals for 2017 to paper.  And I am. So. Excited! I love, love, love vision boarding.  Probably because I’m a creative soul and a visual learner, so the act of collaging something beautiful I can look at all year is deeply satisfying.  But also because … Read more