7 Reasons You Don’t Need a Marketing Plan

Katherine-McGraw-Patterson_7 Reasons You Don't Need a Marketing Plan

If you’re like many of my clients who hate planning and just want to go, go, GO in their business, this message is for you! While a recent CoSchedule study showed that marketers who document strategy are an astounding 538% more likely to report success than those who don’t; and that marketers who set goals are 429% more likely to report success than those who don’t (and, 81% of those successful, goal-setting marketers achieve them), I get why you wouldn’t want … Read more