What’s with the Monkey? (or, why I chose to rebrand)

Katherine-McGraw-Patterson_whats-with-the-moneky_blog

You may have noticed that I have a new look to my website and social media. My daughter called it a “glow up”. Whatever you call it, the new look and feel were designed to represent my true personality and brand. Why the Change? Since refocusing my business nearly four years ago, I’ve gotten really clear about the value I bring and how I want to offer my services.  I figured it was time to … Read more

3 Things You MUST Have to Build a Solid Business

Katherine-McGraw-Patterson_3-things-You-Must-Have-for-a-solid-business

Recently, I spoke to a group of entrepreneurs and small business owners about business basics.  I started off my talk by saying there are three things you DON’T need to have a successful business: A fancy website A beautiful logo A perfect service/product/program And, there were audible gasps from the audience. I work with so many new businesses who sink a ton of money and time into having a professionally designed website and logo created.  … Read more