Cashing in on Brand Equity

Katherine-McGraw-Patterson_Cashing in on Brand Equity

The following is from a blog I wrote in 2008: “Today on NPR, I was listening to an interview with tourism analyst Ralf Garrison of the Denver-based Advisory Group, Inc.  He was discussing the downturn in the Ski Industry this year.  Now, I’m not a skier, but he said something that immediately caught my attention.  “Some resorts are characteristically better known than others.  They have more BRAND EQUITY.  They have more loyalty in the marketplace, … Read more