Get Out the Map: How Vision, Mission, and Brand Work Together to Guide Your Business to Success
When I start working with a new client, I ask them three things: Do you have written vision and mission statements? What about a written brand statement? Why these three things? Because my client and I are about to embark on a journey together and, these three things are going to save us a lot of gas. Yes, I said “gas.” Because the analogy I like to use to define vision, mission, and brand is a … Read more