7 Steps to Turn Your Vision into Action

Katherine-McGraw-Patterson_7 Steps to Turn Your Vision to Action

I’ve spent the last month steeped in visioning.  Visioning for me.  Visioning for my clients.  Dreaming and scheming and creating bold, exciting visions for what we want to be, have, and achieve in our businesses. Now what? While vision boards and vision exercises help us unconsciously align our activities to achieve our goals, success also takes purposeful and seven (plus) things you can do to move vision from the realm of imagination to reality: Identify … Read more

How to Create a Simple Marketing Plan for 2019

Katherine-McGraw-Patterson_How to Create a Simple Marketing Plan for 2019

Take a deep breath.  I’m going to say something now that might freak you out a bit. You need a marketing plan. If you know me, you know I preach the holy trifecta of AWARENESS, PURPOSE, and INTENT in running your business.  You must be AWARE of what you are doing in order to align your activities and actions with PURPOSE and INTENT to achieve that end goal. Like this: When you’re aware of your … Read more

7 Reasons You Don’t Need a Marketing Plan

Katherine-McGraw-Patterson_7 Reasons You Don't Need a Marketing Plan

If you’re like many of my clients who hate planning and just want to go, go, GO in their business, this message is for you! While a recent CoSchedule study showed that marketers who document strategy are an astounding 538% more likely to report success than those who don’t; and that marketers who set goals are 429% more likely to report success than those who don’t (and, 81% of those successful, goal-setting marketers achieve them), I get why you wouldn’t want … Read more

My One Word for 2017 – Flourish

This year, instead of a list of resolutions, I’ve decided to focus on “my one word”.  To do that, I’m replacing a long list of new year’s to-do’s with one, simple word that I can focus on all year long. The word sums up how I want to feel and how I want to live. The idea is that by keeping that one word in mind all year, I will align my actions and decisions in a … Read more

6 Steps to Taming Your Big, Hairy-Assed Business Goals

Ah, December.  The most wonderful time of the year!  It the time of year when my energy starts to ramp up, my creative juices start to flow, and I get all warm and tingly inside. What’s that?  Am I excited for the holidays, you ask?  NO!  I’m excited because December is when I start to set my business goals and intentions for the new year.  Every year about this time, I find myself ramping up … Read more

4 Secrets to Building a Vision Board That Works

This week I’m all aflutter because I’m hosting my first Vision Board Party on Friday.  *squee!*  I’ve got 12 amazing, dynamic women business owners coming to commit their dreams and goals for 2017 to paper.  And I am. So. Excited! I love, love, love vision boarding.  Probably because I’m a creative soul and a visual learner, so the act of collaging something beautiful I can look at all year is deeply satisfying.  But also because … Read more