The Value of Business Values

Katherine McGraw Patterson Content Marketing Funnel

When’s the last time you boycotted a business? In today’s political and cultural climate, it seems like there’s a new reason to disengage with some of our favorite brands every day.  This cookie maker is responsible for the destruction of palm forests in Indonesia. This fast food chain contributes to a controversial cause. This retailer supports the opposing political party. Whatever the reason, odds are, you’ve raised an eyebrow or put your wallet away when … Read more