The Hourly Cost of Networking

If you know me, odds are you’ve heard me say “every minute we take away from our business is an investment, so spend it wisely.” As I’ve been speaking with groups about my book, “Lunching with Lions: Strategies for the Networking-Averse” there’s one part of my presentation that creates an interesting deer-in-the-headlights look from audience members.  It’s the part of my talk where I ask them how much their time is worth. See, when we … Read more

Five Ways Branding Saves Time and Money

Katherine-McGraw-Patterson_5 Ways Branding Saves Your Your Business Time and Money

When I begin working with a new client, the first thing I do is ask them if they can define their brand for me.  Why?  Frankly, because it tells me how much work we have to do.  If a business owner can tell me in clear language exactly what they offer, and to whom they offer it, they are miles ahead and we can hit the ground running. If they can’t give me that information, … Read more