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7 Reasons You Don’t Need a Marketing Plan

Katherine-McGraw-Patterson_7 Reasons You Don't Need a Marketing Plan

If you’re like many of my clients who hate planning and just want to go, go, GO in their business, this message is for you! While a recent CoSchedule study showed that marketers who document strategy are an astounding 538% more likely to report success than those who don’t; and that marketers who set goals are 429% more likely to report success than those who don’t (and, 81% of those successful, goal-setting marketers achieve them), I get why you wouldn’t want … Read more

It’s all about the money (and the time)…3 tips to build a networking strategy that maxmizes both.

Katherine-McGraw-Patterson_3 tips to maximize time and money while networking

Hey, isn’t there something else you should be doing right now? I mean, thanks for stopping by to read my blog and all, because I know that by choosing to spend the next eight minutes or so reading my ideas on networking, you’re giving up eight minutes of doing something else for your business.  You’re juggling.  You’re compromising.  You many have decided to reschedule a client call, or delay scheduling your social media posts.  Whatever … Read more

Taming Your To Do List (or…How Do You Eat an Elephant?)

Katherine McGraw Patterson Time Management

There’s an elephant in the room. If you’re like me, it’s sitting just to your right as you read this. It’s big, it’s cumbersome, and it likes to stick its long trunk into everything you do all day long. It’s your TO DO list. I recently wrote an article about how I organize and prioritize my to do list to keep me on track and make sure the most important stuff (read: revenue generating) gets … Read more

Go Do Epic Shit. Start Today (No, really, do the things. Today!)

Recently, a newbie woman entrepreneur asked me, “When does starting your own business stop feeling like a sprint and start feeling like a marathon?”  After I stopped laughing, I told her that, after 19 years as an entrepreneur, I’d let her know when I got there. When we start out in business, we are buoyed by exhilaration and drive.  Everything is new and exciting, we’re learning what we’re made of and we’re making something for … Read more