Y’all, I’m out of alignment. Not chiropractically. Energetically. I can tell because my to-do list has gotten out of control (like two pages, single spaced), I have a constant sense that I’m forgetting something, and I’m withdrawing from activities and people. What got me here? Why am I so out of whack? When I’m balanced, my achiever and maximizer are what help me drive my business forward. My achiever is what gives me the energy … Read more
You may have noticed that I have a new look to my website and social media. My daughter called it a “glow up”. Whatever you call it, the new look and feel were designed to represent my true personality and brand. Why the Change? Since refocusing my business nearly four years ago, I’ve gotten really clear about the value I bring and how I want to offer my services. I figured it was time to … Read more
What’s a job-by? It’s what I call a hobby business or a lifestyle business. A job-by is a business that let’s you do something you love and make a little (emphasis on little) money doing it. I was recently involved in a discussion with a group of women and I asked, are you running a serious business or do you have a job-by? And, boy-oh-boy did I get an earful! “It can be both!” they … Read more
What are you celebrating this week? These posts show up in my social media feeds every Friday, and I usually toss out something good that happened – I signed a new client, I scheduled a trip, I finished a big project – and then continue scrolling. Like many entrepreneurs, no sooner do I achieve something I’ve worked a long time for than I check it off the list, wipe the imaginary sweat from my brow, … Read more
Take a deep breath. I’m going to say something now that might freak you out a bit. You need a marketing plan. If you know me, you know I preach the holy trifecta of AWARENESS, PURPOSE, and INTENT in running your business. You must be AWARE of what you are doing in order to align your activities and actions with PURPOSE and INTENT to achieve that end goal. Like this: When you’re aware of your … Read more
If you’re like many of my clients who hate planning and just want to go, go, GO in their business, this message is for you! While a recent CoSchedule study showed that marketers who document strategy are an astounding 538% more likely to report success than those who don’t; and that marketers who set goals are 429% more likely to report success than those who don’t (and, 81% of those successful, goal-setting marketers achieve them), I get why you wouldn’t want … Read more
There’s an elephant in the room. If you’re like me, it’s sitting just to your right as you read this. It’s big, it’s cumbersome, and it likes to stick its long trunk into everything you do all day long. It’s your TO DO list. I recently wrote an article about how I organize and prioritize my to do list to keep me on track and make sure the most important stuff (read: revenue generating) gets … Read more
I started my business kinda sorta by accident (read the story here), meaning I didn’t plan to start a business when I did. And, because I didn’t PLAN to become a woman business owner, it took me a very long time to treat it seriously. How do you know you’re not taking your business seriously? Do you find yourself continually giving away your products or services because you “just love what you do”? Do you … Read more
I was reminiscing today about that time that I started my own business. You know, that day way back in 1999 (the LAST MILLENNIUM, as my daughter would say) when I quite my corporate job and became an entrepreneur. Huge decision, right? Big day. Momentous, even. Except, it didn’t feel momentous. It didn’t really feel like anything. Because at the moment I submitted my resignation and became a small business owner, I DIDN’T EVEN REALIZE … Read more
This year, instead of a list of resolutions, I’ve decided to focus on “my one word”. To do that, I’m replacing a long list of new year’s to-do’s with one, simple word that I can focus on all year long. The word sums up how I want to feel and how I want to live. The idea is that by keeping that one word in mind all year, I will align my actions and decisions in a … Read more