What’s with the Monkey? (or, why I chose to rebrand)

Katherine-McGraw-Patterson_whats-with-the-moneky_blog

You may have noticed that I have a new look to my website and social media. My daughter called it a “glow up”. Whatever you call it, the new look and feel were designed to represent my true personality and brand. Why the Change? Since refocusing my business nearly four years ago, I’ve gotten really clear about the value I bring and how I want to offer my services.  I figured it was time to … Read more

What if your ideal client isn’t so ideal AFTER the sale?

Katherine-McGraw-Patterson-Ideal-Client-After-The-Sale-blog

As business owners, we spend a lot of time thinking about how to target our ideal clients, what messages to use to get them to buy, and how to close the deal. But what happens after the sale? Sometimes, we’re so focused on making the sale, we don’t stop to think about whether we want to work with an individual after they’ve purchased our products and services. Case in point: I was recently working with … Read more

Do you have a business or do you have a ‘JOB-by’?

What’s a job-by?  It’s what I call a hobby business or a lifestyle business. A job-by is a business that let’s you do something you love and make a little (emphasis on little) money doing it. I was recently involved in a discussion with a group of women and I asked, are you running a serious business or do you have a job-by? And, boy-oh-boy did I get an earful! “It can be both!” they … Read more

The Hourly Cost of Networking

If you know me, odds are you’ve heard me say “every minute we take away from our business is an investment, so spend it wisely.” As I’ve been speaking with groups about my book, “Lunching with Lions: Strategies for the Networking-Averse” there’s one part of my presentation that creates an interesting deer-in-the-headlights look from audience members.  It’s the part of my talk where I ask them how much their time is worth. See, when we … Read more

What’s Your Networking Personality?

Katherine-McGraw-Patterson_Whats-your-networking-personality_blog

This week, I presented my talk “Lunching with Lions: How to Survive and Thrive at Networking” (based on my new book) to one of my favorite women’s groups.  Before I took the stage, everyone was asked what their greatest networking challenge happened to be. Out of nearly 100 responses, two things stuck out as common conundrums: Dislike/discomfort of small talk and the desire to connect more deeply from the get-go; and The question of what … Read more

How to Nurture Your Network

Katherine-McGraw-Patterson_How-to-Nurture-Your-Network_blog

Have you ever heard of Dunbar’s Number? It’s the number of people with whom we (as humans) can maintain “stable social relationships”. Relationships in which we know who each person is and how they relate to every other person. That number is 150. How many LinkedIn contacts do you have? Facebook friends? Names on your oh-so-important email list? I’m going to bet it’s way beyond Dunbar’s 150. As business owners, we are challenged to maintain … Read more

How Celebrating Your Wins Leads to MORE Success

What are you celebrating this week? These posts show up in my social media feeds every Friday, and I usually toss out something good that happened – I signed a new client, I scheduled a trip, I finished a big project – and then continue scrolling. Like many entrepreneurs, no sooner do I achieve something I’ve worked a long time for than I check it off the list, wipe the imaginary sweat from my brow, … Read more

The Only Girl in the Room: How I Learned to Communicate with Power

When I graduated from college with my shiny new degree in Journalism and Marketing (Texas A&M class of 1990, Whoop!), I had dreams of getting a job in an advertising agency.  In these dreams, the other girls on the account team and I would spend hours in creative meetings, brainstorming and exchanging brilliant concepts; present our design to clients who were awed and humbled by our creative genius; and rise quickly up the corporate ladder … Read more

3 Things You MUST Have to Build a Solid Business

Katherine-McGraw-Patterson_3-things-You-Must-Have-for-a-solid-business

Recently, I spoke to a group of entrepreneurs and small business owners about business basics.  I started off my talk by saying there are three things you DON’T need to have a successful business: A fancy website A beautiful logo A perfect service/product/program And, there were audible gasps from the audience. I work with so many new businesses who sink a ton of money and time into having a professionally designed website and logo created.  … Read more

Cashing in on Brand Equity

Katherine-McGraw-Patterson_Cashing in on Brand Equity

The following is from a blog I wrote in 2008: “Today on NPR, I was listening to an interview with tourism analyst Ralf Garrison of the Denver-based Advisory Group, Inc.  He was discussing the downturn in the Ski Industry this year.  Now, I’m not a skier, but he said something that immediately caught my attention.  “Some resorts are characteristically better known than others.  They have more BRAND EQUITY.  They have more loyalty in the marketplace, … Read more