Out of Alignment

Y’all, I’m out of alignment. Not chiropractically.  Energetically. I can tell because my to-do list has gotten out of control (like two pages, single spaced), I have a constant sense that I’m forgetting something, and I’m withdrawing from activities and people. What got me here?  Why am I so out of whack? When I’m balanced, my achiever and maximizer are what help me drive my business forward.  My achiever is what gives me the energy … Read more

Attract More Customers: Using Buyer Behavior to Drive Your Marketing

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I saw a t-shirt recently that said “I’m going to Target.  See you in $150!” and I could totally relate. What is it that makes us walk into stores like Target and Costco and drop the Benjamins with abandon? People buy…stuff…for a variety of reasons.  There are rational reasons and emotional reasons.  In fact, psychologists have defined a whole host of drivers that cause us to pull out our wallets. Marketers and advertisers have honed … Read more

What’s with the Monkey? (or, why I chose to rebrand)

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You may have noticed that I have a new look to my website and social media. My daughter called it a “glow up”. Whatever you call it, the new look and feel were designed to represent my true personality and brand. Why the Change? Since refocusing my business nearly four years ago, I’ve gotten really clear about the value I bring and how I want to offer my services.  I figured it was time to … Read more

What if your ideal client isn’t so ideal AFTER the sale?

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As business owners, we spend a lot of time thinking about how to target our ideal clients, what messages to use to get them to buy, and how to close the deal. But what happens after the sale? Sometimes, we’re so focused on making the sale, we don’t stop to think about whether we want to work with an individual after they’ve purchased our products and services. Case in point: I was recently working with … Read more

Do you have a business or do you have a ‘JOB-by’?

What’s a job-by?  It’s what I call a hobby business or a lifestyle business. A job-by is a business that let’s you do something you love and make a little (emphasis on little) money doing it. I was recently involved in a discussion with a group of women and I asked, are you running a serious business or do you have a job-by? And, boy-oh-boy did I get an earful! “It can be both!” they … Read more

The Hourly Cost of Networking

If you know me, odds are you’ve heard me say “every minute we take away from our business is an investment, so spend it wisely.” As I’ve been speaking with groups about my book, “Lunching with Lions: Strategies for the Networking-Averse” there’s one part of my presentation that creates an interesting deer-in-the-headlights look from audience members.  It’s the part of my talk where I ask them how much their time is worth. See, when we … Read more

What’s Your Networking Personality?

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This week, I presented my talk “Lunching with Lions: How to Survive and Thrive at Networking” (based on my new book) to one of my favorite women’s groups.  Before I took the stage, everyone was asked what their greatest networking challenge happened to be. Out of nearly 100 responses, two things stuck out as common conundrums: Dislike/discomfort of small talk and the desire to connect more deeply from the get-go; and The question of what … Read more

How to Nurture Your Network

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Have you ever heard of Dunbar’s Number? It’s the number of people with whom we (as humans) can maintain “stable social relationships”. Relationships in which we know who each person is and how they relate to every other person. That number is 150. How many LinkedIn contacts do you have? Facebook friends? Names on your oh-so-important email list? I’m going to bet it’s way beyond Dunbar’s 150. As business owners, we are challenged to maintain … Read more

How Celebrating Your Wins Leads to MORE Success

What are you celebrating this week? These posts show up in my social media feeds every Friday, and I usually toss out something good that happened – I signed a new client, I scheduled a trip, I finished a big project – and then continue scrolling. Like many entrepreneurs, no sooner do I achieve something I’ve worked a long time for than I check it off the list, wipe the imaginary sweat from my brow, … Read more

The Only Girl in the Room: How I Learned to Communicate with Power

When I graduated from college with my shiny new degree in Journalism and Marketing (Texas A&M class of 1990, Whoop!), I had dreams of getting a job in an advertising agency.  In these dreams, the other girls on the account team and I would spend hours in creative meetings, brainstorming and exchanging brilliant concepts; present our design to clients who were awed and humbled by our creative genius; and rise quickly up the corporate ladder … Read more