3 Things You MUST Have to Build a Solid Business

Katherine-McGraw-Patterson_3-things-You-Must-Have-for-a-solid-business

Recently, I spoke to a group of entrepreneurs and small business owners about business basics.  I started off my talk by saying there are three things you DON’T need to have a successful business: A fancy website A beautiful logo A perfect service/product/program And, there were audible gasps from the audience. I work with so many new businesses who sink a ton of money and time into having a professionally designed website and logo created.  … Read more

Cashing in on Brand Equity

Katherine-McGraw-Patterson_Cashing in on Brand Equity

The following is from a blog I wrote in 2008: “Today on NPR, I was listening to an interview with tourism analyst Ralf Garrison of the Denver-based Advisory Group, Inc.  He was discussing the downturn in the Ski Industry this year.  Now, I’m not a skier, but he said something that immediately caught my attention.  “Some resorts are characteristically better known than others.  They have more BRAND EQUITY.  They have more loyalty in the marketplace, … Read more

Five Ways Branding Saves Time and Money

Katherine-McGraw-Patterson_5 Ways Branding Saves Your Your Business Time and Money

When I begin working with a new client, the first thing I do is ask them if they can define their brand for me.  Why?  Frankly, because it tells me how much work we have to do.  If a business owner can tell me in clear language exactly what they offer, and to whom they offer it, they are miles ahead and we can hit the ground running. If they can’t give me that information, … Read more

7 Steps to Turn Your Vision into Action

Katherine-McGraw-Patterson_7 Steps to Turn Your Vision to Action

I’ve spent the last month steeped in visioning.  Visioning for me.  Visioning for my clients.  Dreaming and scheming and creating bold, exciting visions for what we want to be, have, and achieve in our businesses. Now what? While vision boards and vision exercises help us unconsciously align our activities to achieve our goals, success also takes purposeful and seven (plus) things you can do to move vision from the realm of imagination to reality: Identify … Read more

Plant Your Flag

Katherine-McGraw-Patterson_Plant Your Flag

You had a vision for yourself when you started your business.  Can you remember what it was? I only ask because I work with clients all the time who have become so subsumed the everyday tasks of running their business, that they’ve lost sight of why they started in the first place. They’re feeling overwhelmed, fragmented, and unsure of their next steps.  If you’ve every heard me talk about vision, you’ll know I compare it … Read more

Imagine Your Way to Success

Katherine-McGraw-Patterson_Imagine Your Way to Success

I recently held my annual vision board party, one of my most favorite events of the year.  Vision boards hold real power, I always tell my guests, because they give us a picture of what we could be and what we could achieve, and help us to align our actions in order to become or achieve that state of being. Listen, I am a linear, logical thinker.  I like to joke that there are many … Read more

How to Create a Simple Marketing Plan for 2019

Katherine-McGraw-Patterson_How to Create a Simple Marketing Plan for 2019

Take a deep breath.  I’m going to say something now that might freak you out a bit. You need a marketing plan. If you know me, you know I preach the holy trifecta of AWARENESS, PURPOSE, and INTENT in running your business.  You must be AWARE of what you are doing in order to align your activities and actions with PURPOSE and INTENT to achieve that end goal. Like this: When you’re aware of your … Read more

7 Reasons You Don’t Need a Marketing Plan

Katherine-McGraw-Patterson_7 Reasons You Don't Need a Marketing Plan

If you’re like many of my clients who hate planning and just want to go, go, GO in their business, this message is for you! While a recent CoSchedule study showed that marketers who document strategy are an astounding 538% more likely to report success than those who don’t; and that marketers who set goals are 429% more likely to report success than those who don’t (and, 81% of those successful, goal-setting marketers achieve them), I get why you wouldn’t want … Read more

It’s all about the money (and the time)…3 tips to build a networking strategy that maxmizes both.

Katherine-McGraw-Patterson_3 tips to maximize time and money while networking

Hey, isn’t there something else you should be doing right now? I mean, thanks for stopping by to read my blog and all, because I know that by choosing to spend the next eight minutes or so reading my ideas on networking, you’re giving up eight minutes of doing something else for your business.  You’re juggling.  You’re compromising.  You many have decided to reschedule a client call, or delay scheduling your social media posts.  Whatever … Read more

Taming Your To Do List (or…How Do You Eat an Elephant?)

Katherine McGraw Patterson Time Management

There’s an elephant in the room. If you’re like me, it’s sitting just to your right as you read this. It’s big, it’s cumbersome, and it likes to stick its long trunk into everything you do all day long. It’s your TO DO list. I recently wrote an article about how I organize and prioritize my to do list to keep me on track and make sure the most important stuff (read: revenue generating) gets … Read more