Y’all, I’m out of alignment. Not chiropractically. Energetically. I can tell because my to-do list has gotten out of control (like two pages, single spaced), I have a constant sense that I’m forgetting something, and I’m withdrawing from activities and people. What got me here? Why am I so out of whack? When I’m balanced, my achiever and maximizer are what help me drive my business forward. My achiever is what gives me the energy … Read more
If you know me, odds are you’ve heard me say “every minute we take away from our business is an investment, so spend it wisely.” As I’ve been speaking with groups about my book, “Lunching with Lions: Strategies for the Networking-Averse” there’s one part of my presentation that creates an interesting deer-in-the-headlights look from audience members. It’s the part of my talk where I ask them how much their time is worth. See, when we … Read more
When I begin working with a new client, the first thing I do is ask them if they can define their brand for me. Why? Frankly, because it tells me how much work we have to do. If a business owner can tell me in clear language exactly what they offer, and to whom they offer it, they are miles ahead and we can hit the ground running. If they can’t give me that information, … Read more
Take a deep breath. I’m going to say something now that might freak you out a bit. You need a marketing plan. If you know me, you know I preach the holy trifecta of AWARENESS, PURPOSE, and INTENT in running your business. You must be AWARE of what you are doing in order to align your activities and actions with PURPOSE and INTENT to achieve that end goal. Like this: When you’re aware of your … Read more
There’s an elephant in the room. If you’re like me, it’s sitting just to your right as you read this. It’s big, it’s cumbersome, and it likes to stick its long trunk into everything you do all day long. It’s your TO DO list. I recently wrote an article about how I organize and prioritize my to do list to keep me on track and make sure the most important stuff (read: revenue generating) gets … Read more
Recently, a newbie woman entrepreneur asked me, “When does starting your own business stop feeling like a sprint and start feeling like a marathon?” After I stopped laughing, I told her that, after 18 years as an entrepreneur, I’d let her know when I got there. When we start out in business, we are buoyed by exhilaration and drive. Everything is new and exciting, we’re learning what we’re made of and we’re making something for … Read more