Marketing Archives - Katherine McGraw Patterson

Attract More Customers: Using Buyer Behavior to Drive Your Marketing

I saw a t-shirt recently that said “I’m going to Target. See you in $150!” and I could totally relate. What is it that makes us walk into stores like Target and Costco and drop the Benjamins with abandon? People buy…stuff…for a variety of reasons. There are rational reasons and emotional reasons. In fact, psychologists have defined a whole host of drivers that cause us to pull out our wallets. Marketers and advertisers have honed … Read more

How to Create a Simple Marketing Plan

Take a deep breath. I’m going to say something now that might freak you out a bit. You need a marketing plan. If you know me, you know I preach the holy trifecta of AWARENESS, PURPOSE, and INTENT in running your business. You must be AWARE of what you are doing in order to align your activities and actions with PURPOSE and INTENT to achieve that end goal. Like this: When you’re aware of your … Read more

7 Reasons You Don’t Need a Marketing Plan

If you’re like many of my clients who hate planning and just want to go, go, GO in their business, this message is for you! While a recent CoSchedule study showed that marketers who document strategy are an astounding 538% more likely to report success than those who don’t; and that marketers who set goals are 429% more likely to report success than those who don’t (and, 81% of those successful, goal-setting marketers achieve them), I get why you wouldn’t want … Read more