Attract More Customers: Using Buyer Behavior to Drive Your Marketing
I saw a t-shirt recently that said “I’m going to Target. See you in $150!” and I could totally relate. What is it that makes us walk into stores like Target and Costco and drop the Benjamins with abandon? People buy…stuff…for a variety of reasons. There are rational reasons and emotional reasons. In fact, psychologists have defined a whole host of drivers that cause us to pull out our wallets. Marketers and advertisers have honed … Read more