December 2018 - Katherine McGraw Patterson

7 Steps to Turn Your Vision into Action

Katherine-McGraw-Patterson_7 Steps to Turn Your Vision to Action

I’ve spent the last month steeped in visioning. Visioning for me. Visioning for my clients. Dreaming and scheming and creating bold, exciting visions for what we want to be, have, and achieve in our businesses. Now what? While vision boards and vision exercises help us unconsciously align our activities to achieve our goals, success also takes purposeful and seven (plus) things you can do to move vision from the realm of imagination to reality: Identify … Read more

Plant Your Flag

You had a vision for yourself when you started your business. Can you remember what it was? I only ask because I work with clients all the time who have become so subsumed the everyday tasks of running their business, that they’ve lost sight of why they started in the first place. They’re feeling overwhelmed, fragmented, and unsure of their next steps. If you’ve every heard me talk about vision, you’ll know I compare it … Read more

Imagine Your Way to Success

I recently held my annual vision board party, one of my most favorite events of the year. Vision boards hold real power, I always tell my guests, because they give us a picture of what we could be and what we could achieve, and help us to align our actions in order to become or achieve that state of being. Listen, I am a linear, logical thinker. I like to joke that there are many … Read more

How to Create a Simple Marketing Plan

Take a deep breath. I’m going to say something now that might freak you out a bit. You need a marketing plan. If you know me, you know I preach the holy trifecta of AWARENESS, PURPOSE, and INTENT in running your business. You must be AWARE of what you are doing in order to align your activities and actions with PURPOSE and INTENT to achieve that end goal. Like this: When you’re aware of your … Read more