Month: March 2017

The Accidental Entrepreneur (or, How I Learned to Take My Business Seriously)

I was reminiscing today about that time that I started my own business. You know, that day way back in 1999 (the LAST MILLENNIUM, as my daughter would say) when I quite my corporate job and became an entrepreneur.  Huge decision, right?  Big day.  Momentous, even. Except, it didn’t feel momentous.  It didn’t really feel like anything.  Because at the moment I submitted my resignation and became a small business owner, I DIDN’T EVEN REALIZE … Read more

Get Out the Map: How Vision, Mission, and Brand Work Together to Guide Your Business to Success

When I start working with a new client, I ask them three things: Do you have written vision and mission statements? What about a written brand statement?  Why these three things? Because my client and I are about to embark on a journey together and, these three things are going to save us a lot of gas. Yes, I said “gas.” Because the analogy I like to use to define vision, mission, and brand is a … Read more