Get Out the Map: How Vision, Mission, and Brand Work Together to Guide Your Business to Success

When I start working with a new client, I ask them three things: Do you have written vision and mission statements? What about a written brand statement?  Why these three things? Because my client and I are about to embark on a journey together and, these three things are going to save us a lot of gas. Yes, I said “gas.” Because the analogy I like to use to define vision, mission, and brand is a … Read more

4 Secrets to Building a Vision Board That Works

This week I’m all aflutter because I’m hosting my first Vision Board Party on Friday.  *squee!*  I’ve got 12 amazing, dynamic women business owners coming to commit their dreams and goals for 2017 to paper.  And I am. So. Excited! I love, love, love vision boarding.  Probably because I’m a creative soul and a visual learner, so the act of collaging something beautiful I can look at all year is deeply satisfying.  But also because … Read more