Cashing in on Brand Equity

Katherine-McGraw-Patterson_Cashing in on Brand Equity

The following is from a blog I wrote in 2008: “Today on NPR, I was listening to an interview with tourism analyst Ralf Garrison of the Denver-based Advisory Group, Inc.  He was discussing the downturn in the Ski Industry this year.  Now, I’m not a skier, but he said something that immediately caught my attention.  “Some resorts are characteristically better known than others.  They have more BRAND EQUITY.  They have more loyalty in the marketplace, … Read more

Five Ways Branding Saves Time and Money

Katherine-McGraw-Patterson_5 Ways Branding Saves Your Your Business Time and Money

When I begin working with a new client, the first thing I do is ask them if they can define their brand for me.  Why?  Frankly, because it tells me how much work we have to do.  If a business owner can tell me in clear language exactly what they offer, and to whom they offer it, they are miles ahead and we can hit the ground running. If they can’t give me that information, … Read more

7 Steps to Turn Your Vision into Action

Katherine-McGraw-Patterson_7 Steps to Turn Your Vision to Action

I’ve spent the last month steeped in visioning.  Visioning for me.  Visioning for my clients.  Dreaming and scheming and creating bold, exciting visions for what we want to be, have, and achieve in our businesses. Now what? While vision boards and vision exercises help us unconsciously align our activities to achieve our goals, success also takes purposeful and seven (plus) things you can do to move vision from the realm of imagination to reality: Identify … Read more

Plant Your Flag

Katherine-McGraw-Patterson_Plant Your Flag

You had a vision for yourself when you started your business.  Can you remember what it was? I only ask because I work with clients all the time who have become so subsumed the everyday tasks of running their business, that they’ve lost sight of why they started in the first place. They’re feeling overwhelmed, fragmented, and unsure of their next steps.  If you’ve every heard me talk about vision, you’ll know I compare it … Read more

Imagine Your Way to Success

Katherine-McGraw-Patterson_Imagine Your Way to Success

I recently held my annual vision board party, one of my most favorite events of the year.  Vision boards hold real power, I always tell my guests, because they give us a picture of what we could be and what we could achieve, and help us to align our actions in order to become or achieve that state of being. Listen, I am a linear, logical thinker.  I like to joke that there are many … Read more

How to Create a Simple Marketing Plan for 2019

Katherine-McGraw-Patterson_How to Create a Simple Marketing Plan for 2019

Take a deep breath.  I’m going to say something now that might freak you out a bit. You need a marketing plan. If you know me, you know I preach the holy trifecta of AWARENESS, PURPOSE, and INTENT in running your business.  You must be AWARE of what you are doing in order to align your activities and actions with PURPOSE and INTENT to achieve that end goal. Like this: When you’re aware of your … Read more

Taming Your To Do List (or…How Do You Eat an Elephant?)

Katherine McGraw Patterson Time Management

There’s an elephant in the room. If you’re like me, it’s sitting just to your right as you read this. It’s big, it’s cumbersome, and it likes to stick its long trunk into everything you do all day long. It’s your TO DO list. I recently wrote an article about how I organize and prioritize my to do list to keep me on track and make sure the most important stuff (read: revenue generating) gets … Read more

10 Written Statements Every Woman Business Owner Needs to Succeed

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I started my business kinda sorta by accident (read the story here), meaning I didn’t plan to start a business when I did.  And, because I didn’t PLAN to become a woman business owner, it took me a very long time to treat it seriously. How do you know you’re not taking your business seriously? Do you find yourself continually giving away your products or services because you “just love what you do”? Do you … Read more

The Accidental Entrepreneur (or, How I Learned to Take My Business Seriously)

I was reminiscing today about that time that I started my own business. You know, that day way back in 1999 (the LAST MILLENNIUM, as my daughter would say) when I quite my corporate job and became an entrepreneur.  Huge decision, right?  Big day.  Momentous, even. Except, it didn’t feel momentous.  It didn’t really feel like anything.  Because at the moment I submitted my resignation and became a small business owner, I DIDN’T EVEN REALIZE … Read more

Get Out the Map: How Vision, Mission, and Brand Work Together to Guide Your Business to Success

When I start working with a new client, I ask them three things: Do you have written vision and mission statements? What about a written brand statement?  Why these three things? Because my client and I are about to embark on a journey together and, these three things are going to save us a lot of gas. Yes, I said “gas.” Because the analogy I like to use to define vision, mission, and brand is a … Read more